PicYou

Mobile App Success — 1 Million+ Downloads

PicYou was a photo sharing app that positioned itself as a web-friendly alternative to Instagram, hitting 128,000 downloads in its first 10 days.

Covered extensively by The Next Web and other outlets. Its key differentiator was offering a web interface for viewing and sharing photos — something Instagram lacked at the time. Surpassed 1 million total downloads by November 2012.